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Behind the bright lights of concerts and tournaments lies a quieter goal, one that could reshape millions of lives. This collaboration aims to use football’s universal pull to improve education access for children around the world
A global team with a purpose
The partnership brings together a surprising mix of voices from entertainment, sports and business, including Ivanka Trump, Hugh Jackman, Serena Williams, Gianni Infantino, Hugh Evans and others. Their mission is simple but massive, to turn global influence into tangible educational change
The project targets an ambitious $100 million fundraising goal, aiming to reach over 100,000 children in more than 200 communities. It’s a rare coalition where fame is not the point, but the tool. The celebrities involved are expected to draw from their own journeys to guide the fund and ensure every dollar hits its mark
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Football meets activism
FIFA’s alliance with Global Citizen signals a shift, a move from entertainment to impact. Football has always carried emotion, but now it’s being tasked with carrying education too. According to Global Citizen, 350 million children worldwide are currently out of school, a statistic that should haunt every scoreboard
FIFA’s decision to step into this humanitarian lane feels strategic yet sincere. The sport’s global reach and cultural magnetism make it an ideal platform to draw attention and resources to the cause. In a world obsessed with scores, the new goal is knowledge
Music’s human heartbeat
Both Shakira and The Weeknd have personal ties to education advocacy. Shakira’s Barefoot Foundation has long supported schools in Colombia and beyond. The Weeknd has repeatedly used his fortune to fund humanitarian causes, from hunger relief to refugee aid. Their inclusion isn’t symbolic, it’s practical, offering the board real credibility and heart
The blend of their artistry and activism could inject the initiative with something money alone can’t buy, authenticity.
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The move comes just months after news that Coldplay’s Chris Martin will curate FIFA’s first-ever Super Bowl-style halftime show for the 2026 World Cup. It’s clear the tournament is expanding beyond football, evolving into a global culture moment where sport, music and social good collide
The final match is set for July 19, 2026, at MetLife Stadium in New Jersey, but the bigger win might happen off the field. If this campaign succeeds, the World Cup could become more than a championship, it could be remembered as the year football helped rewrite the story of education for an entire generation
