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A songwriter ready to be seen
For years, EJAE has been the invisible architect of emotions we’ve all felt but couldn’t quite name. She’s written for artists like Red Velvet and helped shape the sonic identity of “KPop Demon Hunters”, where she voiced Rumi from the fictional group Huntr/X a project that unexpectedly took her to the Billboard Top 10. But now, she’s turning that same storytelling inward
“I’ve always been a songwriter first,” she told Variety. “The only difference now is that people get to hear my demos except they’re not demos anymore. They’re the final form.”
It’s a simple statement, but it captures the quiet fear and excitement of an artist learning to show her face after years of hiding behind her own melodies. “When you’re writing for others, you’re invisible,” she admits. “When you sing your own words, you’re inviting judgment. That’s the scary part.”
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Behind “In Another World”
The song itself is a reflection on loss, acceptance, and the parallel realities we imagine when things don’t work out the way we hoped. Written two years ago during a songwriting camp in Canada, the lyrics explore the idea of meeting someone at a different point in life a time without baggage or insecurities. “Maybe in another world, we would’ve been perfect,” EJAE says softly. “That thought helped me let go.”
It’s a feeling almost everyone has known: that bittersweet fantasy of a love that could have worked out differently, if only the timing, the version of ourselves, or the circumstances had been kinder. The track doesn’t wallow in heartbreak; it transforms it into something strangely peaceful. It’s more about accepting your demons a theme that ties back to her role as Rumi. “That’s what true growth is,” she says. “Accepting that part of yourself.”
A love letter to her younger self
The music video deepens the song’s introspective tone. We see EJAE sitting at a piano, switching between her child self and her adult self, their timelines crossing like two melodies intertwining. “It’s a love letter to my younger self,” she explains. “The girl who had different paths ahead of her. I wanted to show that those worlds who I was and who I’ve become can finally coexist.”
It’s a quietly stunning concept: no high drama, no overproduction. Just a woman facing the echoes of her own past, harmonizing with them. The simplicity makes it powerful. Every frame feels like a confession
More than just a K-pop artist
Despite her association with K-pop, EJAE doesn’t see herself confined by the label. “I don’t view myself as a K-pop artist or even a pop artist,” she insists. “I’m a songwriter of every genre.” That’s not just branding talk it’s a declaration of creative freedom. The single blends cinematic pop textures with indie-like vulnerability, and the result feels universal
There’s something deeply human about her reluctance to take center stage. She still wants the song to be the main character. “I just want people to connect with the music, not with me,” she says. “When I was going through hard times, songs like Adele’s ‘Someone Like You’ saved me. I want my song to do that for someone else.”
The courage of vulnerability
Stepping from the studio shadows into the spotlight might sound glamorous, but EJAE treats it more like a moral act than a career move. She’s not chasing fame; she’s chasing honesty. In her words, “When you bring your whole self to it, you let people judge you. But you also let them understand you.”
And maybe that’s what makes “In Another World” so arresting. It’s not a glossy debut or a rebranding stunt. It’s a quiet unveiling of someone who’s spent years telling other people’s stories, finally daring to tell her own. Her voice trembles in places. It’s imperfect. Human. And that’s exactly why it works
What comes next
EJAE promises more music, though she’s in no rush. “It’s about choosing what’s right for me and what I think people can genuinely connect to,” she says. That could mean sad songs, sure, but also something entirely different. “It doesn’t always have to be emotional. It just has to be real.”
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There’s no grand marketing plan or dramatic reinvention here. Just an artist making peace with her voice and sharing it with whoever wants to listen. If “In Another World” is any sign, this new chapter of EJAE’s career won’t be about noise or hype. It’ll be about truth and the quiet courage to let it sing
Listen now
The single is out now, along with its introspective music video a subtle blend of nostalgia and self-acceptance that lingers long after the final note. Maybe that’s the real message: in this world or another, music still finds a way to heal
